Sometimes tactics you use might not work. Posting photos and sharing stories makes customers feel like they're getting a real sense of what goes on behind the scenes. There are a lot of very cool things coming from companies like HubSpot and VidYard around using video to attract target accounts and prospects to you through the use of personalized videos. Follow your competitors and see what they post, and which of their posts get the most shares and likes. 50 creative, low cost marketing ideas you haven’t thought of. Here are some seasonal marketing idea posts to help you out (with plenty more to come! Focus less on what it is you're giving away and more on how you're getting people to participate. eBooks – Another great marketing idea is to write a comprehensive ebook on a known pain point or popular industry topic, then create a quality landing page around the offer. You're sure to find some worthwhile guerrilla-ish ideas in Sam's lengthy list. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Getting creative with your marketing campaigns can help your business attract new customers. You don’t need fancy software – in fact, you can make a decent infographic just using Powerpoint. Keep your cards in your wallet, organizer, briefcase, your car, your spouses’ car, in the office, home office, and by the front door. 95 Creative Content Marketing Ideas for Your Website or Blog 1. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text-based. See what works and follow their lead. Turn Your Top Posts Into A Slideshare. Whether you’re a creative genius or been forced in a creative role, you have probably experienced the equivalent of writer’s block. (And click here for more Instagram marketing ideas.). Add a visual element to ALL your content pieces – People get bored with text really fast! On a well-designed website, the user experience from start to finish will be seamless and easy. Ask the experts – Another great content marketing idea is to interview industry thought leaders with set questions and share their responses in a blog post; for example, our interview with industry experts on the future of PageRank. If you’re running a contest for a free year of your software, you know your subscribers are going to want in! Take this inventive content project by a haunted house called Nightmares Fear Factory. While SnapChat has kind of taken it on the chin since their blundered redesign a while back, the fact is, people are still using the platform and SnapChat GeoFilters are vastly underpriced. Video contests - Not as many people will enter video contests, but you’re more likely to get a higher caliber of content since creating a video requires more effort on the user’s part. 29 Easy Real Estate Marketing Ideas & Strategies for Success. Templates serve as a visual framework that can help users create custom piece without completely starting from scratch. Cross-platform software to maximize your online advertising. Starbucks also has its own tame version of gamified loyalty programs in which you earn stars for Starbucks purchases. Videos – Video is an incredible marketing strategy when it comes to promoting a new product or service, or drawing in and retaining the attention of users. Commission a mural – Try getting permission to decorate the side of a prominent building with a large mural. The content we quoted from was originally posted on various Reddit forum threads. Joining the mailing list = +5 entries. More and more consumers are turning to chat right away when visiting a website to find the answers that they're looking for. Social media is a long-term marketing strategy with a long lead generation cycle. Just Google a term and see what related searches turn up. Tweet. There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. These creative marketing ideas work for all types of healthcare organizations. NOTE: Play it safe by always giving credit where it’s due. Personalization isn't just about delivering something that says, "Hey Sarah", it's also about serving relevant content to the right people at the right time. No matter what business you are in, visual marketing is a free creative marketing idea for connecting with your target audience and helping you quickly reach your marketing goals. Sharing contest on Twitter = +2 entries). The idea with all these local marketing ideas is that you are able to cut through the noise and stand out from your competitors. Great content strategies involve a mix of quick, snackable content pieces and more in-depth, long-form articles. Besides, they’re just plain fun. Creating engagement that will last beyond the run of the contest makes a free giveaway well worth it. strong brand makes for strong advertising. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. While live chat is really only realistic during business hours, a chatbot is available 24/7/365. And, because your new customer already knows their friend is buying, they’ll trust the quality of your product/service more inherently. Google related search – Checking out the Google related searches (found at the top and bottom of the SERP when you perform a search) for a keyword query is a great tool for generating content ideas. Offer bonus points for sharing - If you offer users bonus points for sharing news of your contest via social media, they’ll be much more likely to concede. We went to Digital Summit Denver in July and created a GeoFilter for it. One of the reasons why those doing very well in the day care trade, do what they do is because they have great plans in place. Depending on the nature of your company, creativity may not be in your wheelhouse, but there are always opportunities to improve your online presence. Use the hashtag from the event in your promotional efforts. You can co-author a blog post or guide, co-host a webinar, etc. We recommend looking for websites with a domain authority (DA) of at least 20 (the higher the better) and with solid monthly search volume. Plus, some of the wilder stats may get your gears turning about other content ideas, such as…. 1. This will probably work best if it’s a list post, but it doesn’t have to be. Here's one that's been around for awhile. In this massive post I'll give you 52 Facebook marketing ideas to help you check everything off the list. This strategy is most effective for locally oriented businesses, but it can work for anyone. Lurkers don’t get clients, don’t build reputations, don’t get remembered, and don’t get referred new business. Here are four of our favorite creative marketing ideas that you should consider implementing in your campaigns this year and next. Continue to personalize your email with things like company name, first name, and industry. The word or phrase that links back to your website should be inline with your overall SEO strategy in order to get the biggest bang for that link. nothing wrong with guest posting if done right, Want to save this list for later? These 200 marketing ideas should give you creative ways to grow your business. In order for mobile and online marketing to actually inspire users to click-through to your site, you need to prioritize the graphic design of your ads. Check it out and start using some AI to power the way your visitors use your website. Should it be clever? These partnerships help support our site … Sometimes, "creative" isn't enough for an idea to succeed. Plus, customers who view product videos are much more likely to convert than those that don’t. Check out Harpoon Brewery – they’ve mastered the art of photo contests. Your chatbot should be a helper, not a gatekeeper. This can be a great form of restaurant marketing. We have started using them at HIVE for some account based marketing and it's taking off like wildfire! This kind of content can be extremely valuable for businesses down the line, especially when you have talented filmers creating video content just for you! While the idea with all these local marketing ideas - free download as PDF (... Infographic just using Powerpoint have the ability to review the content your are... Can utilize for your business ’ impression webpages for some account based marketing and it in... Exposure for the people who really love a good deal tend to frequent sites! 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