760, Udyog Vihar, Phase V, Gurgaon – 122016 New Delhi: PR Pundit. Moving on from Me Too, we shift to another headline grabbing event of 2018 - Deepika Padukone and Ranveer Singh’s wedding. There is an image of Deepika Padukone, an image of Hrithik Roshan. (Story credit: Abir Sengupta's spokesperson/ PR team) Get the latest entertainment news from India & around the world. Talk of Bollywood and the first thing that comes to your mind is the glitz, the glamour and the swanky lifestyle of Bollywood stars. Photo: File Photo. Also, the respect and grace associated with television journalism has been nose-diving because of too many media portals competing for the same celebrity’s bytes.”, Sampath Iyengar notes, “The moment somebody does a web search on an entertainment industry person, all the relevant stuff should come up — for example, one’s personal website, Wikipedia page, IMDB page, Facebook, Twitter, Instagram accounts, and most importantly, news features on prominent Bollywood websites. Republic World is your one-stop destination for trending Bollywood news. Freelance journalist Noyon Jyoti Parasara, who has also worked with The Times of India’s leading tabloid Mumbai Mirror admits, “We are fast moving from print and radio towards television and internet mediums. A few years ago, Dale began addressing the media as a spokesperson to all his clients whenever they would fall into controversy He even went out of his way to take time to train gen next by giving multiple guest lecturers to mass communication students on journalism and PR. However, the most significant response came from the legendary Bollywood publicist Dale Bhagwagar. At a time when all content, including images, was sent on paper, he was the first publicist in the industry to adopt to email. Alia-Ranbir, Sushant-Sara-Kartik, Kiara-Sid-Tara – PR Gimmicks Of Bollywood Celebs May 14, 2019 theopinionatedindian 3 Comments ali bhatt , bollywood , bollywood actress , It used to be a long process back then. Plus, he has tied up with a few upcoming PRs to plug and plant content for him. Now, with round-the-clock attention on celebrities from the paparazzi, the increasing influence of social media and controversial talk shows every now and then, the demand for an effective PR works almost like an insurance cover. A difference of opinion has risen between Sidharth Malhotra and his PR team which has made Sidharth unhappy. Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. But PRs have become more creative. We wanted a little bit of calmness. We took basic precautions. As a PR company, you have to manage actors with different and at times disparate images. Ah Bollywood. They don’t want a film to have the usual formula kind of promotions. We didn’t do very elaborate things. Technology is the key, which Dale Bhagwagar has been using most extensively over the years,” concludes Pannu. Between the invasive sound of traffic and the two women chatting loudly right next to us, Prabhat and I chatted over coffee about Bollywood stars and their rapidly changing dynamics with the PR industry. Celebrities have high net worth of intangible wealth. He is said to have even added restrictive clauses in his PR agreements, stating that he would be a ‘one-stop contact point’ between actors and media. “Nowadays, there is a media blitz and PRs rely more on sensationalism and controversy to hype their clients, like the #MeToo campaign,” remarks Chaitanya Padukone. Turns out, he is not only known for positive developments in the media, but also notoriously famous for beginning the practice of PRs cutting off their clients’ direct access to journalists. Social media helps in doing so, by providing breaking news within seconds. Luviena Lodh's laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur's PR team 'spreading rumour' about actress Actress Luviena Lodh and Mahesh Bhatt, Mukesh Bhatt are fighting a case in Bombay High Court since some time Luviena Lodh's laywers accuse Mahesh, Mukesh, Amyra of defamation. This is the individuality that you encourage,” Prabhat explains. Prabhat says that they never actually try to completely change a person’s personality. And inspite of his PR maneuvers, no one has doubted his moral values and integrity. The latest buzz on social media doing the rounds that Abhijeet has hired a strong PR team that’s why he is able to get save from every elimination. Not very long ago, actress Luviena Lodh had alleged that her husband Sumit Sabherwal was involved in drugs business and would supply it to actresses like Amyra Dastur and Sapna Pabbi among others. “Beginning in PR around mid-nineties, Dale brought more respect to the profession as he emerged as one of the classiest to deal with. Like if you send a simple note to her, she will ask you 'have you gone through it' and if you have not, you can not afford to say yes because she will catch you because she will go through it three times.”. “Every individual has two kinds of wealth, one is tangible wealth and the other is intangible wealth. They would invite journalists to mahurats, shootings and even at song recordings. Her PR team? PR practices he brought to the profession then, have now become the norm. Sad!” she wrote. But new-age filmmaker and freelance journalist Prashen Kyawal feels that the increasing use of online media has made us complacent and careless. By FPJ Web Desk. PR agencies know how to create content, so the logical step is for PR teams to offer social media and search services. When technology came in, many PRs could not adapt and stopped getting work. “Just travel in a city local train and observe how the poorest person carries a smartphone and watches content on the internet. But, Kangana’s PR team … ... More From Bollywood. Bollywood has seen an unrest like no other in the last few months. Once an actor has become a part of Bollywood, all they need is a manager. “In the olden times, there were PRs like Bunny Reuben who used to handle the publicity for actors like Raj Kapoor. Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. “There has been one more change in the approach of PRs. Srk is used the formula of excessive promotion and he made sure his films will reach … Rani’s promotions for 'Hichki' are controlled by her PR team, who hand out questions that have answers readily scripted by them. Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox. The entire idea of you which essentially has dignity, integrity that defines you, that is your brand. He will be seen sharing screen space with Ranveer Singh, Ammy Virk, Harrdy Sandhu, Tahir Raj … He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. As a matter of fact, he has been quoted in as many as thirty countries, which places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. There was no online media back then. Researchers Asked 1,000 Americans Who’s Really the Enemy of the People. PR agencies, including corporate firms, came into the picture. She is also a National Award Winner as Woman Business Leader in Digital Marketing and PR. Bollywood PR machinery at its top best. BollywoodPR.in is an initiative of celebrity publicist Dale Bhagwagar (डेल भगवागर) who has handled the publicity for over 200 personalities, 30 movies and 20 Bigg Boss contestants. “Print media is still as relevant as before. Which is why, it is impossible to sum up how Bollywood PR has evolved in the last 25 years, without understanding the phenomenon he created for the profession. Prabhat explains how they decided to handle a serious movement like #MeToo: “My suggestion to my clientele always was ‘Do not duck a #MeToo question’ because it’s a very important and pertinent stand, where a certain kind of attitude needs to be shown. His ways, good and manipulative, brought about a paradigm shift which benefits all Bollywood PR professionals in this day and age. “Dale’s constant focus on change has resulted in him being leagues ahead of many. Over the years, the publicist has handled PR for more than two hundred actors including names such as Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi and movies including Don and Rock On! She comes across as someone who is real. Research reveals, a little before the 90s there were some PR greats who ruled the roost in Indian film industry. Compared to the traditional print media, many publicists have begun focusing more on web media as they are giving more and more importance to the archive value of news,” says Vipul Sipani. The source explains, “Dale does not have any dearth of new PR people willing to toe his line, as he has guided and mentored many of them through his lectures at colleges. Dale has handled the PR for around 200 film stars, including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, movies such as Don and Rock On! India’s №1 Bollywood trade analyst, Taran Adarsh reminisces, “I remember when I used to work in Trade Guide in the 80s, PRs used to send the news handwritten on paper or on a typewriter. Welcome to world of Bollywood Gossips and Blinds. When the #MeToo movement came to India, the Spice PR team found themselves in the middle of it all as films they were handling be it Housefull, Mogul or Super 30, were impacted by the several accusations of sexual harassment and assault made against actors and filmmakers. We thought someone would get it but they didn’t. Apart from his PR press releases and handouts to journalists being in impeccable English, Dale also insisted that all his clients sign legal agreements. In those days, Bollywood deals worked more-or-less on word-of-mouth, and PR agreements were almost unheard of. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. There are some words of praise even from media magnate Vineet Jain, the Managing Director of Times Group, saying, “You have done a remarkable job for Shilpa Shetty.”. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. Videos and pictures can also be uploaded from anywhere and have a global reach. Bollywood. “Why would you want to be a journalist right now?”. PR Pundit has offices in Gurgaon, Mumbai and Bengaluru and representatives in major commercial hubs across the country. PR agency: Dale Bhagwagar Media Group Mini intro: Bollywood PR consultant Dale Bhagwagar tops the list of best celebrity publicists.He leads the entertainment PR agency Dale Bhagwagar Media Group in Mumbai, India. What more can one ask for.”, Dear Black Creatives, Stop Doing the #VogueChallenge, What People Are Saying About The Vox Media-New York Magazine Merger, Media, politics, and truth in the struggle for dominance in the marketplace of ideas. After all, he has been one of the Indian entertainment PR industry’s most significant agent of change. Bollywood Luviena Lodh’s laywers allege Mahesh Bhatt, Mukesh Bhatt, Amyra Dastur’s PR team ‘spreading rumour’ about actress. Your bank balance, cars, properties, assets are counted as tangible wealth. Some of his students even work in other PR agencies, but stay in touch with him and respect him for training them. Labels: agency, best Bollywood PR, Bollywood PR guru, branding, crisis management, Dale Bhagwagar, India, List, Mumbai, public relations, publicist, publicity Monday, January 20, 2014 When Bollywood publicist Dale Bhagwagar applied the power of persuasion on Amitabh Bachchan All of this was very time-consuming.”, He adds, “There were no channels dedicated to Bollywood and only a few publications were there. Dale went on to add a link of the legendary Bob Dylan song, ‘The Times Are A Changin’ to the tweet. A little more probing and internet research about the changes Dale has brought to the profession, and a clearer picture emerges. And how did Deepika and Ranveer pull off that perfect wedding at Lake Como in Italy, with no pictures or videos getting leaked? Rumors are doing the rounds that Abhijeet might have hired a strong PR team to stay safe in the Meanwhile, there is another major shift in media due to the prominence of social media. He goaded journalists to check their mails regularly, so that they wouldn’t miss out on the latest content, along with high-resolution pictures he sent. In fact, he has even pompously admitted to such guerrilla PR tactics on his Facebook and blog.”, But how is that even possible? At the same time he explains how Radhika Apte is a completely different person but is as confident as Sara. There were local police and security people around, no phones with guests while in the ceremony because it would have become very very difficult to manage. I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. Urvashi Rautela who currently has been in a lot of cahoots all across the media for her getting snapped with Chunkey Pandey’s nephew Aahaan Pandey, has paid the price for her aggressive PR activities. But Bollywood is also one of the biggest industries in India, expected to touch 4.5 billion dollars by 2016 (Source: DI International Business Development (DIBD)). Pankaj Tripathi will be seen as PR Man Singh in Kabir Khan’s cricket drama, 83. To quote Mumbai’s leading social media specialist Sampath Iyenger, “It’s important for an entertainment industry person to have a website, a Twitter account, an Instagram account and also a Facebook account and Page, all managed professionally, with posts at regular intervals.”, Digital PR expert and founder director of Sarvashreshtha Solutions, Mayura Amarkant has some interesting insight. Yes, this is where Bollywood’s booming PR industry comes in. Bollywood News Facebook Twitter Pinterest Feedback ... PR. However, this does not mean that an actor’s PR has the last say about what to post on social media, or what statement to give to the press or what steps need to be taken for an image makeover. We caught up with Prabhat Choudhary, founder of Bollywood’s most influential PR firm Spice, to understand the rules of this game. He also handled publicity for Shilpa Shetty during the time she participated in and won the worlds №1 reality television show Celebrity Big Brother in the United Kingdom. By. Sajid Khan (director of Housefull), Subhash Kapoor (director of Mogul) and Vikas Bahl (director of Super 30) were accused of sexual harassment and all three of them stepped down from their roles. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. They often manage their relationships and egos as well. Job scope PR team berbeza dengan Talent Agency bilamana Talent Agency cuma cari movie atau job yang bagus untuk klien diorang. “After Dale began handling scandals and controversies for his clients, he asked them not to speak directly to journalists and editors. Abhijeet is not at all performing the tasks but he is getting saved from every elimination with a major share of votes every week. “The visuals and pictures of these are shared by the attendees and the novelty factor helps this content to trend online and get talked about,” remarks Seta. Now we have a new breed of publicists who know how to create a buzz. It used to be a relation-based industry and artistes used to keep PRs on retainer with fixed salaries for long. Now follow your favourite television celebs and telly updates. PR Team Stars Bollywood Public Relation or PR team antara faktor stars boleh naik dalam industry selain daripada talent and hard work. We don't post original Blinds. Dale also became the first PR in the entertainment industry to adapt to the web, launching the world’s first free of copyright website then, which was inaugurated by none other than the veteran PR Bunny Reuben. Prabhat uses the word “meticulous” to describe Deepika. Bollywood; Urvashi Rautela Fires Her Pr Team. He goes on to give examples of Ranveer Singh visiting a naval ship during the marketing of Simmba, and the promotions of Shah Rukh Khan’s Zero which took place at a venue that was made to resemble Meerut, replete with a paan shop, jalebi stall etc. There are prominent agencies like Prabhat Choudhary’s Spice PR, Rohini Iyer’s Raindrop Media, Parag Desai’s Universal Communications, Anusha Srinivasan Iyer’s Naarad PR & Image Strategists, Nilufer Qureshi’s Hype, Parul Chawla’s Picture N Kraft, Himanshu Jhunjhunwala’s Dwapar, Dolly Bhattar’s Brand N Buzz, Neelam Guupta’s NR2 — The Image Engineers, Vipul Sipani’s Media Monster, well-known names including Parull Gossain, Prashant Golecha and Pritam Sharma, and digital PR agency Everymedia. Morning newspapers are a habit, and that won’t go away so easily. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations.. A few days ago, a journalist wrote a tweet criticizing P R professionals. A few days ago, a journalist wrote a tweet criticizing PR professionals. Bollywood’s Top Public Relations Firms. Though journalists snarl at such PR censorship, Dale’s clients seem to love the hand-holding and big-daddy approach. The lawyer released an official media statement which read, 'Mr. Rohit Kumar - September 26, 2018. “The role of PR machinery is to facilitate communication between journalists and corporates. The main point is that the sources of information should be authentic and reliable. He had that spark in him to bring about change in the way business was carried in the profession. Authors: Shefali Saxena (Editorial Team) Follow; We really mean it when we say that Deepika Padukone has the best PR team in the film industry. His reasoning was that journalists could create written content without his support, but they would have to come to him if he choked the supply of photographic content. Some of the huge names who had been in the profession for decades, disappeared from the scene within 5–6 years. She makes it a point to add, “With screens getting smaller and each individual having their own handheld device, the challenges in the entertainment PR industry are getting bigger.” In the past, Amarkant has been the Head of Communication Management at the high-profile Whistling Woods International — School of Media & Communication located at Filmcity, Mumbai. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. ‘Badshah’ - Shahrukh Khan. Taran Adarsh who has shifted to digital media, sums it up. With such a network in place, Dale may have enough influence to plug and plant stories or even spread rumours in the film industry to benefit his PR clients. Can Progressive Media Shows Counter The Influence Of Corporate Networks? And there’s a huge machinery that works behind-the-scenes 24x7 to build and maintain the public perception and image of an actor. They observe that since the youth finds newspaper reading quite an effort, they will soon depend only on electronic gadgets for all of their news. As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. But, every human being has intangible wealth also. “His worst arm-twisting tactics for journalists were when he would sometimes insist on copy approvals (going through journalist’s stories before they appeared in print) and even the practice of offering new controversies to journalists in return for killing certain stories on his PR clients,” discloses the source. This is a Community to crack Bollywood Blind items published on popular portals. Download the Pinkvilla App for latest Bollywood & Entertainment news, hot celebrity photos, lifestyle articles, fashion & beauty news,Hollywood, K-Drama etc . If you have committed a mental mistake or you are being lazy, she will be the first one to find out. And he uses their connect for his gain.”. Twitter. We just got lucky. With 11 years of experience in journalism, followed by 23 years of expertise in entertainment PR, he leads the Bollywood PR agency Dale Bhagwagar Media Group in Mumbai. We simply discuss and dissect them. The reason — he got portions of a film review changed on a website, just because he felt the reviewer was unkind to one of his clients. So he began convincing his PR clients for agreements on his agency letterheads, and then moved on to legal agreements. When you meet Radhika, she is not like Sara but she has a different kind of confidence. It used to be a tedious job. If talk about PR its always been srk films, its not about recent, he always had best PR team with him last 10-12 years.though he hemsrlf started to market his films all over since Ra1. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. “She is a very sharp listener and extremely disciplined. While Vipul Sipani and Prashen Kyawal agree with Seta, they feel that print media may not survive beyond 15–20 years. Prabhat describes the year 2018 as the most difficult one professionally as the #MeToo movement made him realise that as PR managers they are not just marketers, but are also dealing with a celeb’s sexual demeanours now, something they have never done before. We always see them at their fashionable best, stepping out of luxurious cars or inside their picturesque homes, living perfect lives when they aren’t shooting for films or endorsing brands. From insider-outsider debates on the industry to a drug nexus case being widely … “You can’t sell a lie,” says Prabhat, telling me how they only help the individual achieve the best version of themselves. Eight years into the industry, a PR … Luviena Lodh’s legal team releases statement alleging Mahesh Bhatt, Mukesh Bhatt and Amyra Dastur’s PR team ‘spreading rumour’ Bollywood News Garima Das on November 13, 2020 He also introduced the practice of monthly advance payments to the profession, in order to safeguard himself and others. Nov 13, 2020. True! Deepika Padukone became the first woman to enter top 5 in the Forbes’ richest Indian celebs list last year.
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